HOG

HARLEY-DAVIDSON, INC.
—

Company Information

Company Name
HARLEY-DAVIDSON, INC.
CIK
CIK0000793952
Category
Large accelerated filer
Ticker: Exchange
HOG: NYSE
Fiscal Year End
December 31
Owner Organization
04 Manufacturing
SIC
3751
SIC Description
Motorcycles, Bicycles & Parts
Ticker
HOG

SEC filing data through

Insider Sentiment

Last purchase
2026-08-11
Last sale
2026-09-01
Shares purchased (TTM)
79,275
Shares sold (TTM)
35,665
Buy ratio (TTM)69.0%

Institutional Sentiment

As of
2026-06-30
Institutional shares owned
103,709,561
Shares outstanding
105,099,000
Ownership
98.68%
+22.65% Y/Y

Earnings Market Reaction

Filing date
2026-08-05
Price on filing date
—
1-month reaction
7.29%
3-month reaction
…
Drift continued6/11 (55%)
Faded / reversed5/11 (45%)

Balance Sheet

Values in millions ($)
Line item2026-06-302026-03-312025-12-312025-09-302025-06-302025-03-312024-12-312024-09-302024-06-302024-03-312023-12-312023-09-30Subscriber-only columnSubscriber-only columnSubscriber-only columnSubscriber-only columnSubscriber-only columnTrend
Cash And Cash Equivalents At Carrying Value1,8961,8053,0921,7751,5881,9311,5902,2441,8491,4651,5341,878
Accounts Receivable Net Current302286226305326313234308321306267315
Notes And Loans Receivable Net Current----2,1282,2872,0312,3012,4732,5232,1142,102
Assets Current4,5894,7435,5878,2435,1495,6474,9975,8905,6385,3865,1645,423
Financing Receivable Excluding Accrued Interest After Allowance For Credit Loss Current1,0951,1889821,2212,1282,2872,0312,301--2,114-
Inventory Net501622731512630712746682669780930769
Restricted Cash And Cash Equivalents At Carrying Value00052150150136148137130105131
Other Assets Current250415292297327254260208188183214228
Notes And Loans Receivable Net Noncurrent----5,1985,1135,2575,5005,5465,3835,3855,553
Financing Receivable Excluding Accrued Interest After Allowance For Credit Loss Noncurrent1,0058277196625,1985,1135,2575,500--5,385-
Property Plant And Equipment Net691720750719729751757728720719732703
Defined Benefit Plan Assets For Plan Benefits Noncurrent568559546481468454441453439427413369
Goodwill646364646462626362626362
Deferred Income Tax Assets Net71677491167159176169159154161145
Operating Lease Right Of Use Asset778283677263647062667069
Other Assets Noncurrent181185222238204132129154135138154138
Assets7,2467,2468,04510,56612,05012,38211,88213,02712,76012,33512,14112,462
Accounts Payable Current409459389343367443299306377398349382
Accrued Liabilities Current624773672629673663594626661633647586
Short Term Borrowings613499498685503499640497498939879815
Liabilities Current2,4112,4782,6593,2783,7713,6223,5574,1703,7643,4913,3842,673
Operating Lease Liability Noncurrent656869525648475245485252
Pension And Other Postretirement Defined Benefit Plans Liabilities Noncurrent-------595959-68
Defined Benefit Pension Plan Liabilities Noncurrent5152535152535459595960-
Deferred Income Tax Liabilities Net766181717173333343430
Other Liabilities Noncurrent214197195196184171201178178177174244
Preferred Stock Value--0---0---0-
Common Stock Value222222222222
Additional Paid In Capital1,8661,8601,7901,8151,8061,7981,7931,7841,7751,7631,7521,738
Stockholders Equity
Stockholders Equity3,0993,0643,1573,5613,3173,1823,1593,4253,4383,3383,2523,310
Retained Earnings Accumulated Deficit3,7813,7213,7174,0173,6613,5753,4653,6043,5073,3113,1013,099
Accumulated Other Comprehensive Income Loss Net Of Tax-274-272-257-306-298-338-333-299-338-333-305-357
Treasury Stock Common Value-2,275-2,246-2,112-1,955-1,854-1,854-1,761-1,660-1,508-1,406-1,297-1,172
Minority Interest171616-11-9-8-8-6-4-2-11
Liabilities And Stockholders Equity7,2467,2468,04510,56612,05012,38211,88213,02712,76012,33512,14112,462
Variable Interest Entity Primary Beneficiary00017324589618-5814254053339
Allowance For Notes And Loans Receivable Current----7273727068666767
Allowance For Notes And Loans Receivable Noncurrent----327321329330326314315325
Financing Receivable Allowance For Credit Loss Excluding Accrued Interest Noncurrent---3---330--315-
Financing Receivable Allowance For Credit Loss Excluding Accrued Interest Current--6---72---67-
Preferred Stock Shares Issued--0---0---0-
Long Term Debt Current4984988201,3291,9841,8391,8522,5622,0211,2821,256638
Long Term Debt Noncurrent1,1311,1351,6503,1484,3684,9634,4694,7404,9504,9894,9915,856

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HARLEY-DAVIDSON, INC. (HOG) — SEC Financial Statements & Analysis

HARLEY-DAVIDSON, INC. (HOG) is a motorcycles, bicycles & parts company, incorporated in WI. HARLEY-DAVIDSON, INC. trades on NYSE as: HOG. HARLEY-DAVIDSON, INC. (HOG)'s most recent SEC filing is a Form 10-Q for the period ended 2026-06-30, filed with the SEC on 2026-08-05. Based on that filing, HARLEY-DAVIDSON, INC. carries a market cap of $2.57B, a P/E ratio of 12.63x, a P/B ratio of 0.83x, a P/S ratio of 0.76x, an enterprise value of $2.92B, and an EV/EBITDA multiple of 13.68x. On profitability, it posts a gross margin of 16.62%, an operating margin of 6.30%, a net margin of 6.01%, a Return on Equity (ROE) of 6.33%, a Return on Assets (ROA) of 2.11%, and a Return on Invested Capital (ROIC) of 2.41%. Per share, it reports EPS of $1.94, diluted EPS of $1.87, free cash flow per share of $-1.27, and a dividend per share of $0.79. Over the trailing year, it posted revenue growth of -8.56% year-over-year, net income growth of -17.31% year-over-year, and EPS growth of -4.39% year-over-year. On the balance sheet, it maintains a current ratio of 1.90x, a quick ratio of 1.70x, working capital of $2.18B, a debt-to-equity ratio of 0.77x, a debt ratio of 0.33, an interest coverage ratio of 8.44x, free cash flow of $-133.07M (TTM), and net debt of $346.67M. Figures sourced from SEC EDGAR.

Market Cap
$2.57B
P/E TTM
12.63x
EPS TTM
$1.94
P/B TTM
0.83x
ROE TTM
6.33%
ROA TTM
2.11%
Debt To Equity
0.77x
Free Cash Flow TTM
$-133.07M
Net Revenue TTM Growth 1Y
-8.56%

Data as of 2026-06-30 · Source: SEC EDGAR

Frequently Asked Questions

What industry is HARLEY-DAVIDSON, INC. in?

HARLEY-DAVIDSON, INC. (HOG) operates in the Motorcycles, Bicycles & Parts industry.

What exchange does HOG trade on?

HARLEY-DAVIDSON, INC. (HOG) trades on the NYSE.

Where is HARLEY-DAVIDSON, INC. incorporated?

HARLEY-DAVIDSON, INC. is incorporated in WI.

When was HARLEY-DAVIDSON, INC. (HOG)'s most recent SEC filing?

HARLEY-DAVIDSON, INC. (HOG)'s most recent SEC filing is a Form 10-Q for the period ended 2026-06-30, filed with the SEC on 2026-08-05.

What is HOG's market cap?

HARLEY-DAVIDSON, INC. (HOG) has a market capitalization of $2.57B as of 2026-06-30.

What is HOG's P/E ratio?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month P/E ratio is 12.63x as of 2026-06-30.

What is HOG's EPS (earnings per share)?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month EPS is $1.94 as of 2026-06-30.

What is HOG's ROE (return on equity)?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month Return on Equity (ROE) is 6.33% as of 2026-06-30.

What is HOG's ROA (return on assets)?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month Return on Assets (ROA) is 2.11% as of 2026-06-30.

What is HOG's ROIC (return on invested capital)?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month Return on Invested Capital (ROIC) is 2.41% as of 2026-06-30.

What is HOG's EV/EBITDA?

HARLEY-DAVIDSON, INC. (HOG)'s trailing twelve month EV/EBITDA is 13.68x as of 2026-06-30.

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