The measure is calculated from figures reported in SEC filings: operating income, commonly tagged OperatingIncomeLoss in XBRL, and revenue, reported under Regulation S-X Rule 5-03.1. The usual comparison is year over year, either full fiscal years or the same quarter a year apart, which avoids seasonal distortions. Comparing trailing twelve-month figures a year apart is another common approach.
The ratio behaves badly when revenue barely changes. A small change in revenue in the denominator can produce an extreme or meaningless percentage, and when revenue falls the sign of the result needs care: a positive figure then means operating income fell along with sales, while a negative one means it rose despite them. Because Regulation S-X does not prescribe an operating income subtotal, one-time items that a company places above the operating line, such as restructuring charges or impairments, flow straight into the incremental figure. Acquisitions and divestitures can also inflate or depress it, since new revenue may arrive with its own cost base.
Analysts use incremental margin to measure operating leverage, the degree to which fixed costs let profit grow faster than sales. Software and other businesses with high fixed costs and low variable costs can post incremental margins far above their average margin as they scale. A falling incremental margin during growth can signal that the company is spending heavily to win sales or that input costs are rising.